The 300
For the past few weeks, we’ve been talking about rising costs.
Like every organisation, we’re feeling them. Veterinary care costs more. Food costs more. Fuel costs more. Almost everything we need to deliver our work now costs more than it did a year ago.
The dogs, of course, don’t know any of that. They still need emergency treatment. They still need food. They still need somewhere safe to recover. Communities still need support, and our research and policy work still needs to continue.
The need hasn’t changed. The cost of meeting it has. That’s the challenge.
Every increase in our costs puts a little more pressure on the programmes we’ve spent years building. Left unchecked, that pressure eventually reaches the point where organisations have to make difficult decisions. Programmes become smaller, opportunities are lost and fewer animals can be helped.
We don’t want that future for Dog Desk Animal Action. So we’ve been asking ourselves a simple question.
How do we protect everything we’ve already built?
The answer we’ve come up with is The 300.
Our goal is to find 300 people willing to support Dog Desk Animal Action with a regular gift from the equivalent of just £1 a week.
Because when 300 people make that same commitment, something remarkable begins to happen.
Every day, our supporters achieve extraordinary things. They respond to emergency appeals when a dog needs urgent treatment. They keep food bowls full through Kibble Club. They sponsor individual dogs, bid in our charity auctions and donate towards mobility aids, community projects and veterinary care.
Those acts of kindness are the reason Dog Desk Animal Action exists. The 300 isn’t here to replace any of them. It’s here to protect them.
When rising costs begin to eat into our programmes, they don’t just affect us. They affect every supporter who has helped build those programmes through years of generosity.
The purpose of The 300 is to help stop that happening. It provides dependable support that helps absorb rising costs before they begin to erode the work that so many people have invested in.
Dog Desk Animal Action is still a small organisation. Yet, together with our supporters, we’ve built a sanctuary programme, funded emergency veterinary treatment, supported community dogs, developed mobility programmes, produced independent global research and worked in one of the world’s most challenging environments.
We’re incredibly proud of that. We’re also determined to protect it.
You may wonder why we’ve called this campaign The 300.
Throughout history, small groups of determined people have often achieved far more than anyone thought possible. We’ve always believed that the size of an organisation doesn’t define its impact. The commitment of the people behind it does. That’s what The 300 represents.
Three hundred people making a simple commitment to help ensure that rising costs don’t force Dog Desk Animal Action to step back from the work that animals depend on.
If you’ve supported one of our appeals before, joined Kibble Club, sponsored a dog or simply shared our work, you’ve already helped build this organisation.
The 300 is an opportunity to help protect it. A regular gift from the equivalent of £1 a week may not feel like much on its own. But alongside 299 other people making the same commitment, it becomes something much bigger.
It becomes part of the reason Dog Desk Animal Action can keep showing up tomorrow, next month and next year for the animals that need us most.
We hope you’ll consider becoming one of The 300 people our dogs are looking for.